Hi. My name is Yuko Kimura, and I am a designer.
I have been commissioned by Mr. Sei Kosaka, Executive Vice President of Komatsu Store, to create the logo and website for “Komatsu Bar” and “Komatsu Store“.
Once I was assigned to a project, the first step is to gain a deep understanding of the brand.
I visited Komatsu Bar and Komatsu Store, visited all the floors, and communicated with the staff on each floor to hear their daily thoughts on the concept of the stores, product placement, and how they work.
In addition to the branding locations, I also visited Rose Bakery on the 7th floor of Ginza Komatsu, which is related to Komatsu Store, and Hibiya Matsumoto Tower, from which Komatsu Store got its name, to deepen our understanding of Komatsu Store’s history and culture.
First I was asked to create a logo that would serve as a guideline for future branding.
By redesigning the logotype with lines of the same thickness as those of the GINZA KOMATSU mark, I was able to create a simple, universal logo that is in line with the times.
The Komatsu mark, with its center of gravity at the top, is placed larger than the text to create a cohesive look.
Next to the logo, I created a business card.
The old-fashioned icons are charming, and the business cards have a simple design that makes the most of the blank space.
The colors are #eeeeee, a gray reminiscent of the concrete used at Ginza Komatsu, crossed with brown and dark green to represent the image of pine trees and express the depth of the long history.
Next, I created the official website for Komatsu Bar, a members-only bar operated by Ginza Komatsu.
For both the Komatsu Bar and the Komatsu Store, I chose #eeeeeeee for the background color, a gray that is reminiscent of the concrete used at Ginza Komatsu. For the font color, I chose black #000000, which evokes the image of a mixture of various colors that signify individuality.
The door symbolizing Komatsu Bar was placed in the center of the screen so as not to destroy the world view of Komatsu Bar.
I did not show the dishes that change depending on the season so that customers would be excited to see what dishes they would be able to eat today.
The door, which was first drawn as a line drawing, is displayed, and the round light above it lights up to show that the world is changing color, expressing that customers are having a relaxing and colorful moment.
Finally, I created the official website of Komatsu Store.
The background color is the same as that of the Komatsu Bar, #eeeeeeee, and the text is designed to be easy to read so that the history and commitment of Komatsu Store can be conveyed to customers.
The company information is stored in the footer of the lower level page so that visitors can concentrate on the blog, and an INDEX function has been added to allow quicker access to past articles.
Both the Komatsu Bar and the Komatsu Store use the web font “Notosans JP” for full-width characters and “Roboto” for half-width alphanumeric characters, which can be displayed on any media.
Both fonts are beautiful gothic fonts that are simple and universal, yet modern.
Another reason for selecting these fonts is that they are available in multiple languages, in reference to Komatsu Store’s global presence.
Considering that each photograph used on the site is an important part of the work, I retouched or reshot all the images used on the website, including existing images, to enhance their appeal.
The images were retouched by adjusting colors and removing unnecessary objects from the images.
Founded in Ginza, Tokyo in 1946 with the slogan “A guide to dreams and cultural lifestyles,” Komatsu Store has taken a variety of measures to earnestly meet its customers.
Its spirit of hospitality has contributed to the development of Ginza by bringing a new breeze to the area with its sometimes small and tasteless services, making it a source of avant-garde and fashionable goods.
I have been involved in the branding of Komatsu Store with the hope that it will become a place where people can come to know such a Komatsu Store.
Lastly, I would like to thank you very much for your business.
I hope that Komatsu Store’s stylish hospitality will continue for many years to come.
🖋 Y u k o K i m u r a (Please contact me via Twitter DM for any request or consultation.)